If you are a supporter of ours, you would say that we enrich the community with our annual contest in which we invite the public to design the template for the Presentation Summit. If you are a critic, you might accuse us of being lazy and having you do our work for us.
We’re good with either hypothesis — just as long as we get to discover new talent. This year’s find comes to us from the state of Michigan: Meet Tany Nagy, our 2011 winner. Her clean and crisp work blends modern slide design with Texas authenticity.
Our contest is not an easy assignment. To win, your design needs to be professional, attractive, speak well of both your and our sensibilities, yet above all, must wear well and remain understated. It will be the backdrop across four days and over 50 sessions — it can’t be too loud. Furthermore, in many cases, its purpose is to tee up the work of our own designers and stay in the background as their work is showcased. Lots of potential cross purposes there!
“I approached my entry from a research standpoint,” explains Tany. “Never having been to Texas or to the conference, I invested a good part in gathering information, typography, images that I felt lent themselves to being strong foundational design elements. Textures, rich deep earthly colors, branding, seals/crests, weathered materials, rough edges, patterns — I felt ‘sensory’ elements would capture the spirit of the conference and of Austin.
“For the conference identity, I incorporated the triangle [in the Summit logo], a silhouette of the state of Texas, and a star as a symbolic reference to Texas. Designing with the elements I choose was wonderful, as working with them during the design process opened my eyes to different techniques and styles. I love learning new things and challenging myself as a designer, and this opportunity combined those things together for me perfectly!”
Tany was born and raised in Detroit, MI and now resides in Waterford Township, MI. She graduated from Lawrence Technological University and earned degrees in Architecture and Digital Imaging. For over 10 years, Tany developed her core skills as a designer and visual communicator before, in 2009, launching Pulse Design Studio (http://www.pulsearchdesign.com).
For her creativity and effort, Tany receives VIP access to the conference, Sep 18-21, with the $1,095 fee waived in its entirety.